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CRM 101

Learn how VipeCloud can help you to sell better

V
Written by VipeCloud Developer
Updated over 2 months ago

Learn how to use VipeCloud's CRM to track your leads, sales activity, follow ups, sales pipeline, and more!

Transcript

0:01

hello everybody uh today we are going to

0:05

be talking about CRM 101 we really

0:09

appreciate you joining us and we

0:12

encourage you to comment or chat with

0:14

any questions that you might have we are

0:17

eager to help uh this is going to be a

0:20

pre-recorded live stream but we are

0:22

going to be watching the chat and

0:23

comments for any questions that might

0:25

come up and we'll be uh there to answer

0:28

them as they come

0:30

and of course too if you're watching the

0:32

recorded version of this you can again

0:35

chat or comment and we do we monitor

0:37

that we'll be in touch uh or of course

0:39

you can always reach out to us through

0:40

our normal support channels and we'll be

0:43

happy to uh communicate with you there

0:46

so what is CRM so if you're not familiar

0:50

it means customer relationship

0:52

management and it's most commonly used

0:56

for managing your sales interactions

0:59

with your your contacts and so this

1:01

means being a database for all of your

1:05

contact

1:06

information uh it means tracking your

1:09

emails and other Communications that you

1:11

have with people such as like a sales

1:14

call that you might have with somebody

1:16

and wanting to be able to like log your

1:17

notes so you don't forget what happened

1:19

and be able to see that all in a

1:21

timeline uh it also means being able to

1:26

uh track all of your to-dos so when

1:27

somebody says hey I i' love the Buy but

1:30

not today can you reach out to me you

1:32

know next quarter well that's where you

1:35

put your followup in there and make sure

1:37

you remember not only to reach out to

1:38

the next quarter but also what the heck

1:40

to talk about when them when it's time

1:42

to actually pick up the phone and give

1:43

them a call um and of course also last

1:47

but not least it means tracking your

1:49

sales pipeline in a really easy visual

1:52

way uh so you can have an idea of how

1:55

just what that the heartbeat is for your

1:57

business and your uh your your P line so

2:02

uh today we'll be going through all of

2:04

that now the goal here isn't to

2:06

necessarily be too nitty-gritty in any

2:09

particular topic along the way but

2:11

rather I want you just to understand

2:14

what the process is and how VI Cloud

2:17

supports CRM because it is core to what

2:20

we do so let me flip the screen share

2:24

over

2:26

here and um and so first of all what I

2:30

want to show you here is uh how our

2:33

sidebar handles this so we're actually

2:34

already in the CRM side here let's just

2:36

jump over to home just to kind of give

2:37

you a bit of the lay of the land because

2:40

over here you the the the philosophy is

2:44

that we want you to be able to live in

2:47

each of these in one of these sections

2:49

as much as possible so not have to jump

2:51

around through the system too much and

2:54

we've got a CRM section and you'll note

2:58

that we're just going to be in there the

3:01

uh entire time here because uh you are

3:04

able to just have access easily to

3:06

everything that you need for all things

3:09

CRM right here so first of all we're

3:12

going to start with going to a contact

3:15

record so we can see right here we've

3:18

got contacts let's click on that now we

3:21

can see the contact that I'm going to be

3:22

working with here uh bugs but uh this is

3:25

a a demo account as you can see there's

3:27

only five contacts in here and generally

3:30

you're going to be working with more

3:31

than just five so this a little search

3:33

bar right up here and also of course you

3:35

can create somebody right there too if

3:38

they aren't already in your system so

3:40

I'm going to search for the first name

3:42

right here and then there is my make my

3:44

contact and also note that you are able

3:47

to search for contacts in this black bar

3:49

up here

3:51

too all right so now we are looking at

3:55

our contact our friend bugs right here

3:59

and this is where you you'll be able to

4:00

see all the information that is relevant

4:03

to this contact uh in your CRM so we've

4:06

got our tasks we can see that there is

4:08

an open task on here uh so that's how

4:11

you can know that there you know that

4:13

there is something that you've uh

4:15

determined you need to do uh either in

4:17

the future or maybe it's overdue right

4:18

up here uh we can see an opportunity

4:21

right here this represents a deal that

4:23

is that relates to this contact like a

4:25

sales deal and this is going to be

4:28

actually what exists in the pipeline

4:30

itself later so we'll be seeing the

4:32

other side of that where this deal lives

4:35

in the pipeline but the deal is related

4:38

to our contact here so that's why we see

4:39

it here

4:40

too we can see all of our contact uh

4:43

details right here so uh if we had a

4:47

phone number for this person we'd see

4:49

that here you can also have your custom

4:50

Fields there too which might be any

4:52

custom information that you want to

4:55

track about this person like what kind

4:56

of a contact they are

5:00

uh and then we can see a whole bunch of

5:01

all the other contact related uh

5:04

information you'll see right here too

5:05

but we're not going to focus on that

5:07

today now on the right side is all of

5:10

your recent activity so this is going to

5:12

mean all of the emails that you've sent

5:15

to this contact you'll see them right

5:17

here any con any emails that they've

5:19

sent back to you if you have inbox sync

5:21

turned on you'll see that there as well

5:24

and you'll see any closed tasks right

5:28

here too so we can actually see an

5:29

example of one right here where uh I I

5:33

on a previous day called back and left

5:35

the voicemail for this

5:37

person and what we'll do right now too

5:41

is uh is close a task for this contact

5:45

so let's say I uh visited bugs at the

5:48

office and we had a an overview let's

5:52

let's log that right here so we got this

5:54

plus button right

5:55

here and by the way so for tasks they

5:59

are how you track your todos and your

6:01

did do so if I wanted to say like remind

6:05

myself to do something I would make I

6:07

would make that an open task but in this

6:10

case we're going to be completing a task

6:12

so this is something that I did do

6:34

we go so we can leave our notes right

6:36

here and you can get as detailed in

6:38

there as you like and note that you got

6:40

ordered lists numbered lists things like

6:42

that in there too so we're going to hit

6:44

create and

6:47

reload and there we go there is our task

6:50

logging that this happened in line with

6:52

the rest of our Communications with this

6:54

person as

6:56

well also just note that you're able to

6:58

send emails directly from here too so

7:00

you can hit the emails button grab an

7:02

email template if there's a boilerplate

7:05

message that you want to send off and

7:07

when you send this email it's going to

7:09

be uh it's going to be trackable as well

7:12

so that means opens and clicks are all

7:15

tracked so now let's go over to the uh

7:21

actually hold on before we leave this

7:22

page I'm going to also uh create an

7:26

opportunity so we've already got an

7:28

opportunity on here as as well but I

7:31

just want to give you a quick overview

7:33

showing uh what that looks like so

7:35

generally this is going to be something

7:37

that you do when there is a new deal

7:38

that pertains to a contact and you want

7:41

to be able to track that in your sales

7:47

Pipeline and so we got this right here

7:50

if you uh haven't created any custom

7:51

pipelines you're just going to have your

7:53

default one the stage here this will

7:55

make a little bit more sense when we see

7:57

the pipeline itself but basically we're

7:58

saying where in the where exactly in our

8:01

sales pipeline does this

8:05

belong and we'll to say how much it's

8:07

worth so this is worth

8:10

$500 so I'm just going to here go here

8:12

and say create and

8:18

reload and there we go now we can see

8:20

that there are two opportunities that

8:23

relate to this

8:26

contact so now that we created these

8:28

opportunities let's take a look at them

8:31

in our

8:33

pipeline so over here under

8:35

opportunities this is where you will

8:36

find your

8:38

pipeline and there we

8:40

go now note that these pipelines can be

8:43

customized to your exact sales cycle

8:47

there's a button right there to edit the

8:48

pipeline and you can have the stages

8:50

here reflect your normal sales cycle but

8:54

this is the default

8:56

one these are also you can drag and drop

8:59

them so it's nice and easy to sort them

9:01

and that can also be vertically too so

9:03

we want this deal to be below the other

9:05

one here we

9:08

go move that over to one and there we go

9:10

we have just won a $500 actually rather

9:13

we've won a $1,000 deal right

9:16

there all right so let's head over to

9:21

our tasks so that's going to be right up

9:23

here under task

9:26

list and this is going to be where you

9:30

can have all of those tasks surfaced so

9:33

you can manage them and all of your

9:34

follow-ups so that you're really

9:36

confident uh that all of your follow-ups

9:39

for the day are being accomplished and

9:41

you're being as effective as you

9:42

possibly can be with uh all of your all

9:45

the leads that you have in

9:47

play and this filter view right here is

9:51

going to be key to what you see on this

9:55

page so today's task is going to be what

9:57

most people are interested in because

9:59

that means it's going to be anything

10:00

that is either due today or is overdue

10:03

so this is generally going to be your

10:05

what do I need to do today list and it's

10:07

going be a very uh it's G be a page that

10:09

you want to spend a lot of time

10:11

in um but if you are curious to see for

10:14

instance everything that's open like

10:15

even in the future you can see it right

10:17

there or what you have done you can see

10:20

that right there too and if you're

10:21

working on a team you can uh depending

10:23

on permissions you can see your team

10:25

members tasks here

10:27

too and so I can see right here that

10:29

I've got a task that is actually

10:33

overdue and also by the way when you

10:35

click on this when you click on the task

10:37

name right there you'll be able to view

10:41

everything that relates to the

10:44

task and also you'll see the item that

10:47

it relates to which could be the contact

10:49

or it also tasks can relate to

10:52

Opportunities or accounts so you might

10:54

also see opportunity or account tasks

10:57

there too but you can click on this go

10:59

to that item

11:01

record or this quick view button will

11:04

make it really easy to just inspect that

11:07

contact record and view it all right

11:11

here now once once I'm ready to uh

11:14

complete this task because I have done

11:16

it go right there and hit Mark complete

11:19

there we go now I am caught up on

11:21

everything that I need to do

11:25

today all right so flipping this back

11:28

over here um I hope that this was a

11:30

helpful overview just showing you how

11:33

VIP Cloud can support you with your

11:34

sales process and making sure that you

11:37

are uh being effective at uh growing

11:40

your business through tracking your

11:42

contacts your pipeline and all of your

11:45

follow-ups uh so of course if you have

11:47

any questions at all let us know we'll

11:50

be eager to help and uh I hope you have

11:53

a wonderful rest of your day thank you

11:55

and happy selling

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