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Get Started With Email Marketing
Get Started With Email Marketing
V
Written by VipeCloud Developer
Updated over 4 months ago

New & trial users:

Email marketing is no longer "upload a list and hit send".

Things have gotten a little more complex over the years, but we're here to help you every step of the way so you can run the best email marketing campaigns you've ever had.

The best way to get started with email marketing is to reach out to us - we'll be happy to discuss your unique needs and how VipeCloud can support them.

Once you're properly set up - here's how to send mass emails in VipeCloud:

Transcript

0:00

hello vipers let's talk about how to

0:03

send a mass email using pipe cloud

0:06

so what you'll want to do is go to your

0:09

contact

0:09

list because this is going to be kind of

0:11

your home base for for sending

0:12

mass emails because after all a mass

0:15

email

0:16

is an email that's going to a list of

0:18

your contacts

0:20

and so you'll want to have your contact

0:22

list

0:23

built out so that everybody you want to

0:25

send to is in that contact list

0:28

and then come to this page right here

0:30

for contact lists

0:31

choose the contact list that you are

0:33

going to be looking to send to

0:35

and uh and then you can trigger it from

0:38

this uh this button over here with the

0:40

three dots

0:41

so you can click on that so you'll see

0:43

there's a whole bunch of options here

0:45

to to interact with this contact list

0:48

and you'll want to send email

0:52

and then here's where you ready

0:56

your your mass email and you can

0:58

basically just kind of uh

0:59

work from the top down here uh you'll

1:02

see kind of a summary of the name of

1:04

this contact looks that you're sending

1:05

to

1:05

how many co and how many contacts are

1:07

are in it you can choose an

1:09

email template to uh to send to this

1:13

list

1:13

although as you can see that's only

1:16

optional or

1:17

yes it's merely optional and you can

1:19

actually just craft a one-off

1:21

message to send to these people from

1:24

right here

1:25

so for this purpose we're going to

1:26

choose a a template

1:30

and and then you can add preview text

1:33

here if you like which will be

1:35

the text that people will see as like a

1:38

before they click in their inbox before

1:40

they click on the email

1:42

you usually see a little preview in

1:44

there of what is contained in there so

1:46

you can adjust that here

1:47

which might be particularly helpful if

1:49

you're sending an html template like

1:51

this

1:52

because generally it's gonna uh if you

1:55

don't put any preview text in there it

1:56

will just uh

1:57

start from whatever is first

2:01

uh and then uh so then you can go in

2:03

here even if it's an html template you

2:05

can still edit it

2:06

so

2:10

so you can you can make an edit here

2:13

it's worth noting that any changes that

2:16

you make here will not be saved to the

2:18

template

2:19

so that can certainly be a very useful

2:20

thing if you just want to do a one-off

2:22

edit

2:22

of a particular template that you are

2:24

using

2:25

however we would strongly advise that

2:28

you don't

2:29

make any major changes that you'll

2:31

actually want to use going forward

2:33

because it would be much more efficient

2:34

just to

2:35

go to your templates edit it there save

2:38

it

2:38

and then just pull it up here once

2:40

that's good to go

2:43

so now down here you'll see that there

2:45

are some options here for the kind of

2:48

mass email that you can send so we've

2:50

got advanced mass emails here which is a

2:52

feature

2:53

that uh our enterprise users have

2:57

and what that does is it instead of

2:59

sending

3:00

all of the emails all at once it'll

3:02

actually send them just one per minute

3:04

instead and the idea there is that it

3:07

will

3:08

it aims to make it appear more like a

3:10

standard just

3:11

one-on-one email to to the recipient

3:14

servers

3:15

and so the goal is to have it be

3:18

more deliverable and to also

3:22

uh have the email hopefully arrive in

3:24

the

3:25

actual inbox of the recipient as opposed

3:28

to like in their promotions tab or

3:29

something

3:30

like that uh so if you aren't an

3:33

enterprise user then uh

3:35

or i should say like all all vip cloud

3:38

users have

3:39

batch mask emails available to them and

3:41

so what that will do is it'll just

3:43

it'll run from the top of the list to

3:45

the bottom as quickly as it can

3:47

it's like a standard mass email

3:51

i should also mention that you don't

3:53

have to worry too much about

3:55

accidentally clicking this because if

3:56

you do

3:57

it'll confirm that you actually want to

3:59

send a mass email

4:00

before it sends it off

4:03

and then over here you can schedule your

4:06

email

4:07

and so that way you can get it

4:11

prepared and schedule it for some time

4:13

in the future

4:14

uh so it's a convenient option uh so you

4:17

don't have to always

4:19

send it uh live essentially

4:22

and then we also highly highly recommend

4:25

that you send a test to yourself before

4:28

you

4:28

send a mass email you know

4:31

and i would also advise that you check

4:35

what it looks like in as many different

4:37

places as possible so you can check what

4:39

it looks like

4:39

on your desktop check what it looks like

4:41

on on a cell phone

4:43

uh maybe even also see what it looks

4:44

like in outlook versus in gmail

4:47

because all these different formats can

4:51

have a different appearance and you

4:52

don't want any surprises there

4:54

and then lastly lastly we've got a spam

4:56

check here as well

4:58

which will just help with um what

5:01

happens you you click on that

5:03

and a couple minutes later you will get

5:04

a report emailed to you

5:06

and that will uh have the results of

5:10

just checking for certain kinds of uh of

5:13

mistakes that can make an

5:14

email appear uh like spam you know

5:18

things like

5:19

too many all caps exclamation points

5:22

too many links a whole bunch of things

5:23

like that uh you can

5:25

you can check for that right here and

5:28

then so once you've

5:29

sent your massive email you'll want to

5:31

go over

5:32

here emails mass

5:37

and so this is where you can see the

5:38

performance of all the mass emails that

5:40

you've sent

5:41

you'll see a row for each mass email if

5:44

it's an advanced mass email

5:46

you'll see the status right there of how

5:47

many have been sent

5:49

versus you know how many uh are on the

5:51

total list

5:53

you'll see your list size here how many

5:55

emails have been delivered

5:57

how many unique opens there have been so

5:59

what that means is that

6:01

if one person opens it multiple times it

6:03

will not be counted multiple times

6:07

and you'll see how many clicks on the

6:09

links you've your email received

6:12

how many people replied to your email

6:14

that will

6:15

apply only if your inbox is synced to

6:18

vip cloud by the way

6:20

and then you'll also see how many issues

6:22

there were so

6:23

issues meaning things like bounces and

6:25

unsubscribes and

6:27

things along those lines and so all of

6:29

these are

6:30

you can you can drill down into into all

6:33

of these

6:34

and see uh you know contact by contact

6:37

uh you know what what the results are

6:39

there

6:40

and and those are the basics so if you

6:42

have any questions at all

6:44

about sending mass emails don't hesitate

6:46

to reach out

6:47

we're happy to help

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