A digital business card is an email template landing page that uses merge tags to fill in each user's own photo and contact details, so one template gives every user on your team a personal card. You build the template once, then assign it on the Digital Business Card page.
Quick Specs and Merge Tag Reference
Item | Details |
Minimum photo width recommended | 600 pixels |
Full Size Photo merge tag | %YOUR_FULL_SIZE_PHOTO_URL% |
Small Photo merge tag | %YOUR_PHOTO_URL% |
Small Photo resolution | 150 x 150 pixels |
Your Mobile e164 merge tag | %YOUR_MOBILE_PHONE_E164% |
Your Phone e164 merge tag | %YOUR_PHONE_E164% |
Your VipeCloud Texting Number e164 merge tag | %YOUR_TEXT_NUMBER_E164% |
Texting number QR code image merge tag | %YOUR_TEXT_NUMBER_QR_CODE_URL% |
Use the e164 merge tags, such as %YOUR_MOBILE_PHONE_E164% instead of %YOUR_MOBILE_PHONE%, so people can tap the number to dial it. A number entered as (555) 555-0123 merges as +15555550123.
How to Update Profile Pictures and User Information
The card pulls everything it shows from each user's Basic Information, so get that right first. A missing or out-of-date field shows up wrong on that user's card, and a low-resolution photo looks blurry at card size.
Since November 11, 2025, VipeCloud stores two versions of each profile picture: a small photo for signatures and compact displays, and a full size photo at the resolution you upload, which is the one to use for business cards. If a user's picture was uploaded before that date, upload it again so both photo merge tags work. We recommend a photo at least 600 pixels wide, since 600 pixels is the default width of an HTML template.
Click Settings in the bottom-left corner of your screen.
Open Basic Information for the user.
Under Profile Picture, click Upload and add a clear, professional headshot at least 600 pixels wide.
Review the fields that will appear on the card, such as website, phone number, social media links, and job title.
Save your changes.
How to Create a Digital Business Card Template
The card is an email template with its landing page turned on, which gives it its own web page instead of being sent as an email. You only need one template for the whole team. Its merge tags fill in each user's own details when their card opens.
Click the Communication tab in the left navigation.
Click Email dropdown in the sidebar.
Click Templates.
Click Create.
Check Enable template landing page.
Under Builder Type, click Drag & Drop HTML Builder.
How to Insert the Profile Picture Merge Tag
The photo merge tag is what puts each user's own headshot on their card. An image block can't take a merge tag directly, so you add a placeholder image and swap its source for the merge tag in the code editor. Putting the merge tags in a temporary text block first means you can copy them instead of typing them.
To keep the merge tags handy, drag a Text block onto the template, search the merge tags for "photo", and insert Your Photo URL and Your Full Size Photo URL.
Drag an Image block onto the template.
Add any image to the block as a placeholder.
Copy the photo merge tag from your text block.
Click the image, then click Code editor above the canvas.
Find the image source, the text that starts with
src=".Replace the text between the quotes with the merge tag, keeping the quotes.
Close the code editor.
Click Save & Preview Landing Page to check that the photo loads.
Delete the text block that holds the merge tags.
The image shows as broken in the builder. That's expected, and the photo loads on the landing page. In most cases, use the full size photo for better image quality. To add a QR code of the user's texting number, follow the same steps with %YOUR_TEXT_NUMBER_QR_CODE_URL%.
How to Format the Image and Layout
On most cards the photo works as the header, so it looks best full width with no margin around it. Linking it gives people one tap to your website or scheduler. Empty structures don't show anything on the page, but they add space above or below the photo.
Click the image block to open its settings.
To send people somewhere when they tap the photo, add a link to a website or scheduler.
To make the image full width, adjust its width.
To fill the section edge to edge, turn off the image padding.
To remove extra space, hover over an empty structure and click the trash can.
Click Save.
How to Add Contact Details
Merge tags that start with Your pull from the Basic Information of the user whose card is open. That way every card shows that user's own website, phone number, and title, and updates when they change their profile. Use the e164 phone merge tags so people can tap the number to call.
Drag a Text block under the image.
Open the merge tags and search for "Your".
Insert the merge tags you want, such as %YOUR_WEBSITE%, %YOUR_MOBILE_PHONE_E164%, and %YOUR_TITLE%.
Format and style the text.
Click Save.
How to Turn On Digital Business Cards for Your Team
A template on its own is a landing page. The Digital Business Card page turns it into each user's card, with a link and QR code that never change, so a user can print the QR code or share the link without worrying that it will break when you change the design. Changes on this page save as you make them.
Click Home in the left navigation.
Click Digital Business Card in the sidebar.
Turn on the Activate Digital Business Card toggle.
Select your template from Choose Email Template.
To use the card link in email and text templates, select a merge tag from Assign Digital Business Card Link To User Merge Tag.
To give every user in the account the same settings, turn on Apply settings to all users' Digital Business Cards?
Click to confirm in the Confirm Apply Changes To All Users window.
Only the account owner sees the apply-to-all toggle, which sets up every user's card at once instead of one user at a time. Once a template is selected, the page shows the user's Digital Business Card link, a Preview Digital Business Card button, and a QR code, which is also available in the mobile app.
Video Walkthrough
Use the timestamps below to jump to specific sections:
0:16 - Update profile pictures
2:25 - Review user information
3:22 - Create a digital business card template
4:00 - Insert the profile picture merge tag
8:07 - Format the image and layout
9:10 - Add contact details