An integrated footer is a footer you design into the body of an HTML email template, with your business address, an unsubscribe link, and a privacy policy link. When a template has all three, VipeCloud doesn't add its standard footer to the bottom of mass emails sent with it.
Integrated footers are optional. Mass emails get a compliant CAN-SPAM footer with an unsubscribe link automatically, and most users find the automatic footer is enough.
How to Set Up Your Address and Privacy Policy in Email Settings
Click Communication in the left sidebar.
Click Email Settings.
Scroll to the Office Address section and check that your address is accurate.
Click Update Address.
In the Privacy Policy card, paste the full URL of your website's privacy policy.
Click Update Privacy Policy.
If your website doesn't have a privacy policy, the Privacy Policy card links to a recommended vendor that creates and maintains one for free.
How to Add an Integrated Footer to an HTML Email Template
Click Communication in the left sidebar.
Click Email.
Click Templates.
Open an HTML template, or create one.
Add a Text Block at the bottom of the template where the footer will go.
Scroll below the editor and click the Advanced: Integrated Footer card to expand it.
Copy the Sample footer.
Paste the sample footer into the text block you added.
Save the template.
After you save, the Advanced: Integrated Footer card shows a check or an X next to each required item. If an item shows an X, review your Email Settings.
Required items:
Found address in email template - The template includes your Office Address from Email Settings.
Found %UNSUBSCRIBE_LINK% merge tag in email template - The template includes the unsubscribe merge tag.
Found %PRIVACY_POLICY_LINK% merge tag in email template AND account has privacy policy set up - The template includes the privacy policy merge tag, and Email Settings has a privacy policy URL.
How to Turn the Unsubscribe and Privacy Policy Merge Tags Into Text Links
By default, the unsubscribe merge tag shows as a long raw URL in the email. To show readable text instead, link the text to the merge tag.
In the footer text block, cut the %UNSUBSCRIBE_LINK% merge tag.
Highlight the text you want to link, such as "Unsubscribe by clicking here".
Add a link to the highlighted text.
Paste the merge tag into the link's URL field.
Repeat steps 1 to 4 for the %PRIVACY_POLICY_LINK% merge tag, using text such as "Privacy Policy".
Save the template.
How to Save the Integrated Footer as a Module
Save the footer as a module so you don't rebuild it in every template.
Hover over the footer and select the full structure, not only the text block.
Click Save as module.
Enter a Name, such as "Integrated Footer".
Select who can use the module from the Folder dropdown: Account for all users on the account, or User for only you.
Click Save.
To add the footer to another template, drag the saved module into it. See How To Create And Use Modules In HTML Template Builder.
Key Notes
Integrated footers only apply to HTML email templates.
The address in the template must match the Office Address in Email Settings exactly. Differences such as "U.S." and "U.S.A.", or added punctuation, count as a mismatch.
The privacy policy item is checked only when your account has a privacy policy URL in Email Settings.
The Sample footer appears only after an Office Address is saved in Email Settings.
Video Walkthrough
Use the timestamps below to jump to specific sections:
0:00 - What an integrated footer is
1:20 - How to set up your address and privacy policy in Email Settings
3:31 - How to add an integrated footer to an HTML email template
6:25 - How to turn the unsubscribe and privacy policy merge tags into text links
7:47 - How to save the integrated footer as a module