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Email Sync & Domain Setup

Written by VipeCloud Support
Updated yesterday

Inbox Sync vs Email Authentication

In order to send emails using any new software system, and have the emails truly sent on behalf of your domain, it's important that you "authenticate" this new system as a sender. The reason for this is because without doing so, recipient servers may think that you are an illegitimate sender doing something called "spoofing" and therefore the email might go to spam.

There are two ways to authenticate your sending using VipeCloud: Inbox Sync and Email Authentication.

Inbox Sync

This enables communication between your current email client (Google Workspace, Office 365, etc) and VipeCloud. With inbox sync enabled, VipeCloud emails can be sent through your own exchange and therefore will be authenticated.

There are a host of additional benefits to inbox sync, including:

1. See emails sent from your email client in VipeCloud

2. See emails sent from VipeCloud in your email client's sent folder

3. Set series automations to cancel and / or create tasks if contact replies

Most users won't want to send mass emails through their own exchanges. One reason for this is because of sending limits on your exchange. If you are sending through VipeCloud's servers, you will want to authenticate VipeCloud as a sender for your domain:

Authenticating VipeCloud as A Sender

If you plan on sending mass emails and you want them to be white labeled to your domain, you need to authenticate VipeCloud as a sender.

This involves adding several authentication records to your DNS, which is likely managed by the domain registrar from whom you purchased your domain (Godaddy, Namecheap, HostGator etc). You can think of these records as essentially being a public statement telling the email sending world that VipeCloud is permitted to send emails on behalf of your domain.

To authenticate VipeCloud as a sender for your domain, let our support team know. We'll send you the records that need to be added to your DNS.

Which Should You Set Up? Inbox Sync and/or Email Authentication?

We generally recommend that both are set up. Combined, they help ensure that you have access to all of the benefits of VipeCloud and that your emails are set up for maximum deliverability.

Reach out to our support team if you have questions about what's best for your company.

Sync Your Emails and Unlock Automations

Email Routing
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The defaults once sync'd are to send individual emails through your system and mass emails through ours (due to traditional email system daily quantity limits).

Auto-Activity Logging
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If enabled, all of your emails can automatically be attributed as activities to the contact record.

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