How To Set Up Google Postmaster Tools

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hello everybody my name is Drew and

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today we're going to talk about how you

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can set up Google postmaster tools so

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you can gain insights into how your

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emailing uh is performing at least when

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it comes to Google recipients all you

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need for this because it is a free tool

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that you can set up all you need is a

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Google account of your own whether it's

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a Google workspace account or it can

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even be a regular Gmail account all you

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need is that and then to place a couple

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of authentication records on your DNS so

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that you can prove to Google that you

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are indeed the owner of that account or

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of that that

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domain and that's the main thing we're

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going to walk through today is a little

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bit of just why would you want to do

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this and then also how to get it set up

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and then from there um you will have

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access to all this additional data

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now what this will do is it will help

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you to see what kinds of spam rates you

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are running into when it comes to Google

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recipients and it'll actually give you a

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ballpark idea of what your real

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world uh reput Center reputation is for

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Google recipients which is a really

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really useful thing to have in in

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general this is not something that

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everybody needs to set up it really is

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typically people who who are running

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into reputation issues that we recommend

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set this up um or I guess you know if

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you are a sender who has some concerns

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about your uh likelihood of running into

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reputation issues though of course it's

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best just to uh avoid risky Behavior to

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begin with so that is always our main

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recommendation but um here let's let's

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walk it through walk through how to get

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this set up so first of

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all in the uh on the help article itself

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where we're going to be posting this I'm

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G to have a link to this page right here

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because it just makes it really easy to

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uh click directly into postmaster tools

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so you can see right here uh how you can

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get this all set up so click here to

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sign into postmaster tools it'll then

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take you to this page right here where

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where you'll see a list of any accounts

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or of any domains that you have set up

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you also if you already logged into your

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Google account it'll probably prompt you

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to do that I would recommend just

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logging in first clicking on that link

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it'll take you to this page from here

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you got this plus button

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to uh to then start walking through the

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steps here um of course because we're

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talking about DNS related stuff you're

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going to need to log into wherever it is

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separately that you have your DNS

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managed for this domain that you're

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going to be setting this up for

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so we've got this over here a GoDaddy

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account where we're going to be doing

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this now of course on the DNS side this

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might look a little bit different based

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on whichever tool you use for managing

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your

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DNS but the logic will all be the

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same so customer growth management.com

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is what we're going to be doing this for

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we're going to hit

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next and then this tells us what we

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should uh what we should do so we're

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going to be adding this

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txt

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for for this right here I'm actually

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going to do a c

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name um

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instead

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and I'm going to

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grab just this part right up to the the

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dot and the reason for that is because

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when you add a CN name it's going

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to um it's going to assume in in most

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cases it's going to assume the rest of

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this for the actual domain itself so

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we're just going to copy this go over

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here add new record choose this C

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name paste in what I just copied right

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there you know right before the dot or

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then it'll then just show you the rest

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of this being your domain

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name destination Target we're going to

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grab this whole part right

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here go over here put put that under the

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value and then for the TTL not all

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systems have a configurable TTL what

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this means is basically how long it's

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going to take at least as a maximum for

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this record to become publicly

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available and I'm going to go in here

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and just choose that I'm pretty sure 600

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seconds is the absolute fastest that

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GoDaddy can do so I'm GNA just choose

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that right there and there we go and so

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what I would have done had I done a

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txt

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is you say this would then in that case

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you I'll just walk you through what that

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looks like so for txt you just put an at

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symbol for your

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domain which is going to be this it's

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just going to point to that and then you

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past the rest of this in that

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value but I think C

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names are a little bit more

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straightforward so we're going to go

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we're going to stick with that

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so trash this we got our C name in there

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going to hit

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save continue and verify

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all right there we go so I have added it

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to the DNS here we don't see the record

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just purely because I've got the other

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records here filtered out but you

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can ignore that right there we're going

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to hit

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verify and there we go this has been

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added to our verified

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domains and it's already seen it in fact

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so there we go um so now we are if we go

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over here to postmaster tools we click

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in here we're actually we're able to

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see the domain in question spam rate and

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then here

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are a whole bunch of reports that we're

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able to see now this is a an example

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domain so there isn't any sending to

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report on here the main goal of of this

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tutorial here is just to help you to get

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this set up and less so to analyze

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Google's reports here but you should be

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able to find them to be pretty

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straightforward and if you Google for

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like how to how to read some of these if

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you have questions then that should be

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quite helpful and of course too if you

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have questions just send us a screenshot

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of like hey what are you know do you

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have any recommendations here and if we

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have any guidance we can give you we'll

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be more than happy to do that but but

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yeah I hope that this helps with your

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with your sending and with managing any

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uh any reputation issues that you might

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be finding it is more important than

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ever to keep your spam rates low and I

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think that that's going to be one of the

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most useful things you can get from uh

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from this tool is being able to see when

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those spams uh the spam reports hit you

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of course our system does give you that

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that that spam uh reporting as well um

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but you can see what your reputation is

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in general in uh in Google too so uh let

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us know if you have any questions at all

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about this and I hope you have a great

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rest of your day thank you so much