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hello vipers

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let's discuss contact scoring

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so contact scoring allows you to surface

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and rank your most engaged contacts by

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attributing points to their engagement

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with your emails and with your website

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as well

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the goal of this is to help you

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determine who might be a good prospect

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to contact on a one-to-one basis

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so this basically allows you to graduate

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contacts from your marketing efforts and

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then actually

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hopefully add them to your sales efforts

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as a result

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so um

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where you want to go for the settings

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here

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is in this upper right corner

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and you can go to setup

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and then go to contact scoring right

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here under account setup

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and so here you will see the various

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engagement

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that is available to you and the scores

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for those for that engagement so you'll

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see the contact scoring right here we've

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got email opens that are worth one point

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email clicks they're worth one point

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and then bounces and unsubscribes

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basically disqualifies the contact

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because

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they are showing a very low

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amount of interest or just the inability

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for you to even contact them in the

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first place through email

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now you'll note here as well that there

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is a website tracker

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just so you know that this is a an

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enterprise only feature so if you're an

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enterprise user this is available to you

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if not then you can consider upgrading

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if this is something that would be

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useful for your marketing and sales

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process

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and what this does is is you can put a

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tracker code

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by using the service called iubenda

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their tracker code as you can see right

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here or the cookies cookie solution

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which is what enables tracking is

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available at no cost

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and they are an excellent

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vendor when it comes to ensuring that

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things like this remain compliant

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because that is important when anything

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is involved with tracking

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and

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we can help you with getting this

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tracker code into your website so that

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when people click from an email to your

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website a cookie is placed in their

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browser

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and then that allows vip cloud to track

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what they're doing on your website and

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then therefore those activities can have

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points attributed to them with the

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default being a single point per page

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that they view

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and so once you have the scoring all set

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up in the way that you

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like

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then

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you can view this by going to contacts

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and then my active contacts

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so here my active contacts

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and this will

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show every single contact

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that is that has a score associated with

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them

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based on this particular parameter that

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you can set of one day to 90 days

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and so this then you'll see right here

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there are scores

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and

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and then you can consider

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what that scoring threshold is that you

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need

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for you to pick up the phone reach out

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to them or

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begin whatever your sales process is

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now what we have just recently added

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here as well

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is the ability to add a scoring column

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outside of just my active contacts so

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let's say you have like a newsletter

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list or something like that so we're

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going to head over to

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contact lists let's just go to this

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example list right here

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and

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you know let's say this is your

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newsletter list and you would like to

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see like who are the contacts that are

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engaging the most with this or even like

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a a nurturing list that's also another

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example where you might want to uh be

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able to determine like really who are

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those most engaged people who might be

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worth contacting on a one-on-one basis

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so you go to columns

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and then add standard field

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and i would just search for score

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and here we go we can add 1 to 90 days

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so let's say 30 days

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and we could even reorder this if you'd

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like

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and so these particular contacts don't

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have any score in the last 30 days but

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if they did this is what you would this

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is where you would see it

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so hopefully this helps let us know if

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you have any questions about anything

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here we would be more than happy to help