How Parsing In VipeCloud Works
VipeCloud's lead parsing system automatically converts inbound lead emails into contact records. When a lead email arrives in your connected inbox (via Inbox Sync) and you have one or more parsing rules enabled, the system checks the email against a set of rules - if it matches a known lead source, it creates or updates the contact and populates the configured fields.
Prebuilt Parsing Rules
As a part of our Franchise Sales Engine subscription, we offer prebuilt parsing rules for nearly 40 top lead sources in the franchising industry. These are ready to go and fully supported by our team.
This article documents every supported lead source, the exact logic the system uses to identify each one, and what a correctly formatted lead email looks like.
If a lead is not parsing, find the lead source below and compare the trigger logic to your actual incoming email. This is the fastest way to self-diagnose a parsing issue before contacting support.
How subject line matching works
Parsing rules use "includes" logic, not exact match. This means the rule triggers if the subject line contains the trigger phrase anywhere — extra words before or after won't prevent a match.
Example: If the rule trigger is INCLUDES New lead from the BizBuySell, the subject New lead from the BizBuySell Franchise Network will still match because it includes the matching phrase.
1851 Franchise
1851 Franchise
Rules
Subject includes
"New Lead from 1851 Franchise"
Example lead:
America's Best Franchises
America's Best Franchises
Rules:
Subject includes
"lead from America's Best Franchises"
Example lead:
Best Franchise Network
Best Franchise Network
Rules:
Body includes
"Best Franchise Networks. All Rights Reserved"
Example Lead:
BizBuySell
BizBuySell
Note: these are franchise opportunity leads.
Rules:
Subject includes
"New lead from the BizBuySell"
Example lead:
BizBuySell Listing
BizBuySell Listing
Note: these are business brokerage leads.
Rules:
Subject includes
"Your BizBuySell listing"
Example Rule:
BizSold
BizSold
Rules:
Subject includes
"BizSold Call Verified Lead"
Example lead:
CallVerifiedLeads.com
CallVerifiedLeads.com
Rules:
Subject includes
"CallVerifiedLeads.com Presents"
Example Lead:
Career Transitions FLEX
Career Transitions FLEX
Rules:
Subject includes
"CareerTransitionLeads.com LEAD"
Example Lead:
Elite Leads AI
Elite Leads AI
Rules:
Subject includes
"New Lead from Elite Leads AI"
Example Lead:
ExecLeads - Call-Verified Lead
ExecLeads - Call-Verified Lead
Rules:
Subject includes
"ExecLeads: Call-Verified Lead"
Example Lead:
ExecLeads - Cold Email Lead
ExecLeads - Cold Email Lead
Rules:
Subject includes
"ExecLeads - Cold Email Lead"
Example Lead:
Franchise Direct
Franchise Direct
Note: With Franchise Direct leads, you need to be careful about correctly selecting the parsing rule because they have two different lead formats that they send commonly. Check both our "Franchise Direct" format as well as our "Franchise Direct (Alt Format)" and make sure you choose the one that matches the leads you are receiving.
Rules:
Subject includes
"Franchise Direct Lead"
Subject does not include
"Canopy"
Body does not include
"lead_source="
Example Lead:
Franchise Direct (Alt Format)
Franchise Direct (Alt Format)
Note: With Franchise Direct leads, you need to be careful about correctly selecting the parsing rule because they have two different lead formats that they send commonly. Check both our "Franchise Direct" format as well as our "Franchise Direct Canopy" format and make sure you choose the one that matches the leads you are receiving.
Subject includes
"Franchise Direct Lead"
Body includes
"lead_source="
Franchise Direct Canopy
Franchise Direct Canopy
Note: Franchise Direct has a unique format for Canopy Lawn Care leads. So this is parsing rule that is specifically for that brand.
Rules:
Subject includes
"Franchise Direct Lead (Canopy Lawn Care)"
Example Lead:
Franchise Hive
Franchise Hive
Rules:
Subject includes
"New Lead received from Franchise Hive"
Example Lead:
Franchise Opportunities Network
Franchise Opportunities Network
Rules:
Subject includes
"New lead from Franchise Opportunities Network"
Example Lead
Franchise.com
Franchise.com
Rules:
Subject includes
"New lead from Franchise.com Network"
Example Lead:
FranchiseClique
FranchiseClique
Rules:
Subject includes
"FranchiseClique.com Presents This Franchise Lead"
FranchiseGator
FranchiseGator
Subject includes
"Franchisee Lead from FranchiseGator"
Example Lead:
FranchiseHelp
FranchiseHelp
Rules:
Subject includes
"FranchiseHelp"
Example Lead:
Franserve Franchise Leads - Tier 1
Franserve Franchise Leads - Tier 1
Rules:
Subject includes
"Franchise Lead - Tier 1"
Example lead:
Franserve Franchise Leads - Tier 2
Franserve Franchise Leads - Tier 2
Rules:
Subject includes
"Franchise Lead - Tier 2"
Example Lead:
FranTastic Leads
FranTastic Leads
Rules:
Subject includes
"FranTastic Lead:"
Example lead:
Great Franchise Leads
Great Franchise Leads
Subject includes
"You Have Another Great Franchise Lead"
Example Lead:
Growth Elevation
Growth Elevation
Body includes
"From: lead@growthelevationgroup.com"
Example Lead:
IFPG Lead Marketplace
IFPG Lead Marketplace
Rules:
Subject includes
"IFPG Lead Marketplace Lead Purchase"
Example Lead:
JV Genius
JV Genius
Rules:
Body includes
"lead@jvgenius.com"
Example Lead:
Lead PPC
Lead PPC
Rules:
Subject includes
"[Lead]"
Subject includes
"LPPC"
Example Lead:
LinkedFranchiseLeads
LinkedFranchiseLeads
Note:
The leads that were previously being parsed under the name of LinkedFranchiseLeads are now being parsed by the rule titled "LinkedVAnow".
LinkedIn Franchise Leads
LinkedIn Franchise Leads
Rules:
Subject includes
"LinkedIn Franchise Leads"
Example Lead:
LinkedVAnow
LinkedVAnow
Notes:
These are related to LinkedFranchiseLeads
The sample conversation at the bottom cannot be parsed
Rules:
Subject includes
"New Lead:"
Body includes
"LinkedVAnow"
Example lead:
Natalie Nutter Leads
Natalie Nutter Leads
Rules:
Subject includes
"Franchise Candidate from Natalie Nutter"
Example Lead:
New Franchise.com
New Franchise.com
Subject includes
"Received a Lead from the New Franchise.com"
Example Lead:
No Franchise Left Behind (NFLB)
No Franchise Left Behind (NFLB)
Rules:
Subject includes
"NFLB Facebook Lead"
Example Lead:
NTV360
NTV360
Rules:
Subject includes
"New Web Form Received | NTV360"
Example Lead:
Prospect Direct
Prospect Direct
Rules:
Subject includes
"Franchise Inquiry Submission: Prospect Direct"
Example Lead:
Sales Chatz Facebook Leads
Sales Chatz Facebook Leads
Rules:
Subject includes
"Sales Chatz Facebook Lead:"
Example Lead:
Strategic Leads
Strategic Leads
Rules:
Subject includes
") Strategic Leads"
Example Lead:
VeteransFranchise
VeteransFranchise
Rules:
Subject includes
"VeteransFranchise.com Presents This Franchise Lead"
Example Lead:
Troubleshooting - Lead Not Parsing
If a lead arrived but did not create a contact record, work through the following before contacting support.
Confirm that a contact wasn't created. Automations>Email Parsing is where you'll find an audit log of your parsing activity. Scroll to the bottom of that screen for a list of Created Contacts where you can search for contacts. When checking this, click "Show updated contacts (audit)" to show parsing activity that didn't create a new contact because it was already existing.
Verify the email was sent to your connected inbox The lead must arrive directly at your VipeCloud parsing inbox.
Check the rule logic for that source Find the lead source in this article. Compare the rule logic exactly to the subject line or body of the incoming email.
The lead source may have changed their format. Compare the lead in your inbox with the sample lead in this article. If it looks different, forward it to support@vipecloud.com and we'll make any needed updates.
If the source is not in this article, contact support with a sample lead email. Include the full email - subject line, sender address, and body.
What to Send Support
Lead source name
Full sample lead email (subject line, sender address, and body). Forward the complete email from your inbox - no .eml attachments.
Expected behavior - did it parse partially, not at all, or to the wrong contact?