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Surveys & Likert Scales

Learn how to build survey sign-up forms in VipeCloud using drop-down and Likert scale fields to collect ratings and feedback.

Written by VipeCloud Support

VipeCloud sign-up forms can be used to collect survey responses, ratings, and feedback using the Dropdown / Likert Scale field type. This article covers how to set up a survey form and configure that field for either a standard dropdown or a visual Likert scale display.


How to Set Up a Survey Sign-Up Form

  1. Go to Automations, then Sign-Up Forms.

  2. Open the sign-up form you want to use for the survey, or create a new one. A "lead capture" form is the type to use for this.

  3. Keep the email field on the form so responses are tied to a contact record.


How to Add a Likert Scale or Rating Fields

Dropdown-type fields are what can be displayed as Likert scales or ratings.

If adding an existing custom field:

Click Add Contact Field to find add custom contact dropdown fields. You can also create Form Fields by clicking Create Field For Form and selecting "Dropdown / Likert Scale"

Once your fields are added:

  1. Click Edit Display

  2. Click Likert Scale

  3. Choose how you want your options to be displayed

  4. Click save when done.

Key Notes

  • Emoji-style Likert scales are only available with 3 or 5 answer options.

  • Drop-down display shows a standard select list; Likert Scale display shows a visual rating using buttons, stars, or emojis.

  • Preview the form after setup to confirm the display looks correct before sending it.

  • This field type works on any sign-up form and is not limited to surveys.

  • When creating dropdown fields, there are quick add options for dropdown options 1-5 and 1-10. These are primarily for Likert scales and surveys for quick creation.

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