Inbound leads are people who come to you, such as someone who finds your LinkedIn profile and fills out your sign up form, instead of people you cold call or cold email. They tend to lead to better conversations and convert at a higher rate, and VipeCloud can capture them and start following up the moment they sign up.
How to Create a Sign Up Form for Your LinkedIn Leads
A sign up form adds each new lead to your contacts as soon as they submit it, instead of sending you an email you then have to act on. You can ask as many or as few questions as you like, and the answers are saved to the contact record.
Click Automation in the left sidebar.
Click Sign Up Forms under Lead Capture.
Click Create to start a new form, or click an existing form to open it.
Add the fields you want leads to fill out, such as name, email, and phone number.
To text new leads, add a consent field so they can opt in to texts.
Copy the link in the Landing Page Link box.
To put the form on your own website instead, click View Embed Code next to the link and add the code to a page on your site. A form on your own domain builds trust with visitors. See Create Landing Pages with VipeCloud for details, and How To Create a Sign Up Form and Sign Up Form Fields & Headers for the full form-building steps.
How to Set Up Your LinkedIn Profile to Bring In Leads
Your LinkedIn headline shows wherever your name and photo appear, including search results and every comment you leave, so it's often the first thing a potential lead sees. A headline written for one niche speaks directly to the people you want, and your profile is where they find your form.
On your LinkedIn profile, edit your headline so it speaks to the niche you serve.
Update your banner image to show your offer.
Paste your sign up form's landing page link into your About section or your Featured section.
Ways to get more people to your profile:
Comment on posts in your niche - Every comment shows your headline. Keep comments thoughtful and useful.
Visit decision-makers' profiles - They get a notification that you viewed them, and many will look at your profile in return.
LinkedIn Sales Navigator - A paid LinkedIn tool for building lists of people who match your niche, so you know whose profiles to visit and whose posts to comment on.
How to Follow Up With New Leads Automatically
Automations on a sign up form run as soon as someone submits it. You can send a welcome email, deliver a lead magnet, send a text, or start a series of emails and texts that introduces you over the following days.
Delivering a lead magnet, such as a PDF, by email means leads have to give you a real email address to get it. You can also use a series to remind people who signed up for an event as the date gets closer.
Click Automation in the left sidebar.
Click Sign Up Forms under Lead Capture.
Click the form you share on LinkedIn.
Click the Automations tab.
Create an automation that runs when someone signs up, such as sending an email or launching a series.
For the full steps, including conditions that send different follow-up based on a lead's answers, see How to Use Sign Up Form Automations. To build a multi-step follow-up, see How To Create and Launch Series Templates.
How to Schedule LinkedIn Posts from VipeCloud
Posting regularly keeps your headline and offer in front of people. Scheduling lets you write a week or a month of posts in one sitting, and the same post can go to your personal LinkedIn profile, your LinkedIn company page, and other connected accounts such as Facebook.
Click Community in the left sidebar.
Click Posts under Social.
Click Create.
Write your post and add an image.
Click Choose Accounts.
Select your LinkedIn profile or company page, plus any other accounts to post to.
Click Choose Schedule.
Select a date and time.
Click Schedule Post.
To move a scheduled post, click Calendar under Social and drag the post to a new day. For more on writing posts, see How to Create and Schedule a Social Post.
Key Notes
Texting new leads needs a VipeCloud texting subscription and the lead's text opt-in on the form.
A form's landing page link works anywhere you can paste a link, including LinkedIn posts, messages, and your profile.
The embed code is an iframe. You or your website admin can add it to any page on your site.
To post to LinkedIn, the account must be connected under Social Accounts. If posts stop going out, see How to Connect and Refresh Your Social Accounts.
Video Walkthrough
Use the timestamps below to jump to specific sections:
0:00 - Introduction
1:28 - What inbound leads are
2:48 - How to set up your LinkedIn profile to bring in leads
6:58 - How to schedule LinkedIn posts from VipeCloud
8:27 - Rescheduling posts on the calendar, and what sign up forms do
9:49 - How to follow up with new leads automatically
11:00 - How to create a sign up form for your LinkedIn leads
12:05 - Sharing the landing page link or embed code, and form automations