When setting up a Series (drip campaign) in VipeCloud, each step allows you to configure a "Days delay after prior step" setting. Here’s how it works:
Example Of How Delays Work
A 4-day delay means that the next step will send 4 days after the prior step was completed.
Example:
Step 1 sends on Monday.
1 day passes (Tuesday), 2 days (Wednesday), 3 days (Thursday), 4 days (Friday).
The next step will send on Friday.
What Happens When You Check "Send On Weekdays Only"
Saturday and Sunday are treated as weekends and no sends will occur on these days.
If a step's scheduled send date lands on a Saturday or Sunday, the Series will pause and resume on Monday.
All subsequent steps will also be delayed accordingly to maintain the proper spacing based on the original delays you configured.
Example with "Send on weekdays only" enabled:
Step 1 sends on Monday.
5-day delay would normally land on Saturday.
Because Saturday is a weekend, the system will pause and send the next step on Monday.
Future steps will then follow the normal delay timing from that Monday.