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hello everybody my name is Drew and

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today we're going to talk about texting

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keywords so what are texting

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keywords well they are automations that

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you can set up so that if one of your

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contacts sends an inbound text that that

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contains a word whether it's just that

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word or it's found anywhere within the

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text body you can make some cool things

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happen and it can be a very powerful

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automation tool that you can use for

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your business so as a couple of examples

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of how you could use this for instance

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you could set a keyword to the words te

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sales guide and when somebody sends in

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sales guide they'll automatically

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receive a text response that includes a

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link to an email template that you have

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created or actually say an email

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template landing page that you've

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created that contains that sales guide

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that they are interested in or you could

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also use something like sales promo as a

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keyword that they send that in they'll

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automatically be added to a contact list

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that is used as a uh VIP Marketing

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Communications list that will they'll

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receive special emails from you that

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contain special deals and things like

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that which um which they're they're

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interested in and of course anything

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like this can also just help you to

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gauge what the interest is with your

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audience the things that they uh that

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they find compelling and so you can also

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really uh and also you might be

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surprised sometimes who these people are

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that uh that opt in for things or engage

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with these you might also find that

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texting like this is something that your

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audience is really receptive to

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so let me go ahead here and share my

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screen and show you how to create this

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because it's actually quite simple to

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create these uh these keywords so it's

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really all about uh just the ideas

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behind them and creating the

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content so um naturally this does

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require a texting

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subscription so if that's something you

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haven't done go ahead uh create your

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texting subscription create a number

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um reach out to us if you're unsure of

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how to do that because this is a feature

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that is for texting

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subscribers so you'll find this under uh

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under

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Automation and in the left sidebar you

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click on Automation and then you click

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on text

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keywords in the in the automation

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sidebar under the workflows section so

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you click on that

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and now you'll see a list of all your

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texting keywords you'll notice that some

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there's going to be a bunch all righty

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here and they're going to be the opt out

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and un optout keywords because these are

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ones that are um like regulations

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require that you have these like of

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course stop being the classic one for

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people to opt

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out but what we're talking about here

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are these custom ones that you can

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create so you click on the green create

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button in the upper right corner to

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create a new

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one you'll uh say what the keyword is so

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this case let's just say h spring

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Chromo next you have to so this is going

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to be the the keyword that that your

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people can send in to trigger the

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automation next you can see process if

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and we have a toggle here between two

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choices one of them is whether it's

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going to be the entire inbound text that

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matches the keyword that will trigger

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this or if the keyword be found anywhere

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within the inbound

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text like nine times out of 10 you're

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going to want this to be the entire

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inbound text that matches the keyword so

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if if it's a very very uh specific

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keyword that people wouldn't naturally

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use in a

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sentence uh unless they're really going

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out of the way to say this then you

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might be able to get away with this

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keyword is found anywhere within the

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inbound text so what this means like uh

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if somebody says

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like uh hey I'm interested in the spring

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promo that might not necessarily mean

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that they actually are looking to uh

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like they're like they're sending this

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message to you um specifically because

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they were prompted to send the keyword

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it might just be something that they're

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naturally um just inquiring

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about um and so but this keyword would

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be triggered

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if if we have this chosen of keyword is

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found anywhere within the inbound text

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whereas if it's entire inbound text

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matches the

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keyword then what you specify here must

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be the entire message that you were that

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that's

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received moving along we've got keyword

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action and here's where we decide what

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happens when this keyword is

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received so we've got a bunch of options

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here like Trigger text

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reply so here you can select any of your

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uh text

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templates and you can also go down here

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and set any kind of delay that you might

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want to have or also if you want this to

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only be sent uh within certain hours of

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the

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day you can choose that right

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there now you can also in use this

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option right here instead of selecting

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text template you can select simple

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reply and here you can just simply draft

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what message you want people to receive

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when they fill out this keyword or when

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they send in this keyword so this allows

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you to not need a text reply or sorry a

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text template in order to use

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this we've also then we can choose down

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here trigger email reply and as you can

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see in these parentheses contact must

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have email

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address uh because naturally um just

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because somebody is sending you a text

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doesn't mean that VIP Cloud necessarily

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knows what their email address is but if

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they on their contact record have the

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mobile number that is sending in this

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keyword and we have their email address

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on that contact record

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then you can

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choose a u an email template that'll be

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sent to them when they texted this

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keyword we've got add to

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Series so what this means is that when

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somebody sends in a text keyword it'll

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send them a multi-step

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series uh which could be like a whole

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nurturing campaign that they might

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receive anything where there's multiple

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steps there go ahead and make a a series

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template for that

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and they'll they'll receive it now of

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course

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remember that just like before with the

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text templates if they're G emails you

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need to make sure that anybody that's

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texting this in has already had their

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email address associated with their

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texting

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number remove from series uh this is

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quite handy if when people send in a

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tech in a a keyword you want them to

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stop receiving and a uh a series that

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they're currently

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receiving and then lastly I'm a big fan

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of this one add to contact list which as

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you can see in parentheses here it'll

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trigger an automation if this uh is

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associated or if you have a if you have

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an automation associated with contacts

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being added to a contact list you can

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have something else take place there so

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let's just uh choose a

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a contact list here so this is kind of

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like this is how you could use that

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example um that I gave earlier uh people

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send texting in Spring promo therefore

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you're going to put them on some kind of

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VIP uh marketing list where they get

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special deals or something along those

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lines um this is how you could make

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something like that happen they they

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text us in therefore they get put on

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that contact list and perhaps uh you

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have an autoresponder associated with

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that contact list so that they um that

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they might maybe they they could receive

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a notification saying great thank you so

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much for texting this in you've been

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added to this

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list so there's a lot of cool

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automations that can take place based on

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these uh these keywords being set up

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let's just walk through a little bit of

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what you can see on this page so first

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of all we've got a filter here that can

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be used to filter these down to uh

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different keyword types like opt out or

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remove from series or things along those

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lines add to series you can also filter

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um based on if it's alphabetical or

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create date or update date things along

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those lines with this that other drop

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down

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and when you hover over each

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keyword you can then choose to edit the

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keyword like if you want to change what

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they receive when they send in this

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keyword you're able to do that right

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there and there's also a delete button

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uh with a little Trash Can again when

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you hover over the row you can delete

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any keywords that

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way awesome

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well that's about it as you can see it

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is a it's pretty simple and

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straightforward to create these keywords

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the bulk of the work is going to go into

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the ideas behind them creating any

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content that you need people to receive

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and um and just managing them basically

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so of course if you have any questions

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about any of this by all means reach out

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to us we are more than happy to help

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thank you so much